The Lifestyle Portal is proud to present our third Guest Speaker, Shweta Menon, Founder of Truly Tribal, Pune. Book your seats for Northern Lights, E-Square on 23rd November 2019 for our 2nd Entrepreneurs’ Meetup in Pune to hear her speak and get to know about how to overcome challenges while running your own enterprise.
Headquartered in Pune, Truly Tribal ha product setups across India and cater to clients across the country, USA, Europe and Australia. Their top clients include corporates such as Sandvik Asia, Institute of Actuaries of India, export companies such as Broadway Interior, Dubai, EthinicMantra – Canada, Arumi Designs UK and domestic stores across India right from Anuriya Stores & Interiors, Sholapur, Things Etc Mumbai, The wood Studio Kolkata, Tealisous – Kolkata.
Guest Speaker: Shweta Menon, Founder Truly Tribal, Pune.
Shweta Menon, Founder, Truly Tribal
1. Understanding of Marketing and advertisement
Earlier I would just go by what is being sold by various internet marketing agencies and spent huge amounts of money in the wrong advertisement and marketing. Now after experience, I have a better understanding and have filtered out relevant marketing channels and I’m working with them. It is very important to have the right advertising and marketing channels that are suitable for you. Not everything will work for you what worked for others. At the same time, it is important to understand how to hire marketing agencies for your brand.
2. Doing everything yourself
Initially, I was doing everything myself, to save a small amount of money. However, over a period of time, I realised the need for having a team. I was not looking for just hiring staff, but also decided to be open about the collaboration channels for better reach out. This started giving me better results, as with support staff around, you can focus on the more relevant activities. Also, the collaboration with different likeminded setups not only gave additional sales channels, but also gave a new perspective of the market/ customer.
3. Customer & Market Analysis
I also went about launching a website, with basic research about the market, and spent money on those lines. Over a period, once we understood the issues with the sales and realised that we are not targeting the correct customer base, with the kind of resources I have had. This led to a change in the complete business model, which eventually started giving better results.
4. Gap in Planning & Execution
Planning without considering resource availability led us to not achieve things that we planned to do. Overambitious plans led to breakdowns, that further hamper the progress as well as cause the setbacks which is not easy to recover. Not considering the constraint which comes along the way, not just the business ones but at the personal front as well, leads to a complete breakdown of the planning.
5. Maintaining relationships and Network
Networking and relationships must not translate to business all the time. Just casual meetings, helping hand and as simple as attending networking meets can help a long way. This is one area I still need to work on; and there is a huge area of improvement in this section! 😊
The Lifestyle Portal’s 2nd Entrepreneurs’ Meetup, Pune: (For more details, click here)
Venue: Northern Lights, E-Square, Pune
Timing: 9:30am – 5:30pm
Date: 23rd November, (Saturday) 2019
For Bookings: Email us at [email protected]
Topics to be covered at the meetup:
i) Top 5 Business Mistakes I made & the Lessons Learned.
ii) What does Environmental Sustainability & Entrepreneurship mean to me
iii) Homepreneurs – what makes us so successful
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